Tuesday, 26 Oct, 2021

Nothing Announces New Partnership With Qualcomm

Consumer electronics brand Nothing has announced a new partnership with Qualcomm which will involve leveraging the latter’s Snapdragon platform for..

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Consumer electronics brand Nothing has announced a new partnership with Qualcomm which will involve leveraging the latter’s Snapdragon platform for upcoming products. Nothing further said that it has secured a Series A funding extension of $50 million from private and strategic investors.

The manufacturer went on to say that the newly raised funds will go towards R&D ahead of its expansion into other product categories (via). The company’s first product came in the form of the ear (1) true wireless stereo earbuds a few months ago.

The newly signed partnership comes after Qualcomm revealed a new AptX Lossless Bluetooth audio tech as part of Snapdragon Sound. This new tech could likely debut with an upcoming audio product produced by Nothing.

Nothing reportedly shipped over 100,000 units of the ear (1) TWS earbuds in two months

“Seamless connectivity is paramount to achieving our vision of a future without barriers between people and technology. We look forward to working alongside Qualcomm Technologies and our strategic investors to achieve Nothing’s next phase of growth,” CEO and co-founder of Nothing, Carl Pei said.

Pei is also the co-founder and former chief of OnePlus. He left the company in 2020 and later co-founded Nothing. Subsequently, the company struck strategic partnerships with retailers in key markets like India.

Nothing could leverage a wide range of Qualcomm’s chipsets for its upcoming audio accessories. However, it’s unclear if the company will stick to earbuds or move to other segments like smartphones or smart speakers.

“By combining the power and efficiency of Snapdragon mobile platforms with 5G connectivity across many different categories of devices, we are fostering the development of innovative products that are intended to benefit consumers and deliver richer, more immersive experiences,” said Enrico Salvatori, Senior VP, and President, Qualcomm Europe/MEA.

The manufacturer said that it shipped more than 100,000 units of its ear (1) TWS earbuds globally within two months of release.

The ear (1) managed to strike a chord with the masses thanks to its unconventional look. Nothing stressed the fact that it is aiming for transparency, which was apparent from the earbuds’ carrying case as well.

Internally, the ear (1) used an 11.6mm driver, developed with the assistance of experts from Teenage Engineering. The ear (1) also supports the latest Bluetooth 5.2 standard for better range and battery performance.

The post Nothing Announces New Partnership With Qualcomm appeared first on Android Headlines.

By: Chethan Rao
Title: Nothing Announces New Partnership With Qualcomm
Sourced From: www.androidheadlines.com/2021/10/nothing-partnership-qualcomm.html
Published Date: Wed, 13 Oct 2021 12:20:51 +0000

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